SERVICES

This is what I do to help brands and people prosper:

BRAND STRATEGY 

I represent the “voice of the consumer” in the creative process. I figure out what branded messages need to be communicated to reach and motivate a target audience. I uncover brand, cultural, consumer, category and product truths, tensions and insights to write creative briefs and brands' positioning, as the groundwork for a brand’s identity, comms. platform and marketing campaigns.

Deliverables include:
- strategic analysis
- interviews & focus groups
- brand (canvas) workshops
- debriefings & creative briefings
- brand platforms, brand manifesto's & brand guidelines

PROPOSITION DEVELOPMENT

I help brands innovate ahead of their current conversation and the expectations of their customers with new marketing propositions. By teaming agency & client side people (copy, design, tech, UX, business analysts, product owners and marketeers) + partners (publishers and producers), we create helpful products, offers, (branded) services and formats to meet the interests and desires of people.

Deliverables include:
- brainstorms & workshops
- propositions, formats and concepts
- strategic & creative rationals
- concept / pitch presentations
- proposition & prototype testing