RESUME (CV)

"A goal without a plan is just a wish" - Antoine de Saint-Exupéry

Synopsis

Bauke Nater started his career as digital editor for ID&T Media, before crossing over to the marketing communications world where he subsequently worked as a creative (digital) strategist for agencies TBWA \ Agency.com, Lost Boys (now: Digitas) and Boondoggle (now: HAVAS Lemz).

Since 2013 he works freelance as a Brand Strategy Director and Marketing Communications Planner for a wide range of clients: advertising / digital / media agencies, publishers and brands - big or small. Both domestically (NL) and internationally (Benelux, European and global campaigns)

”In a rapid changing world, I work to align a brand’s purpose and goals with the interests and desires of people. With strategies and ideas that redefine marketing communications, product and service experiences. Building brand equity and a positive impact on people’s lives simultaneously.”

He lives happily with his wife, son and daughter on the outskirts of Amsterdam.

Honors & Awards

EFFIES (12 wins), Loeki (1 wins), SAN Accent (14 wins, 9 nominations), Esprix (12 wins, 7 nominations), W3 Awards (3 wins), FWA Site of the Day (2 wins), ADCN (4 wins, 4 nominees), Webby's (2 honorees), e.o.

2025 - 2013

Freelance Brand Strategy Director and Marketing Communications Planner, BAUKENATER

Projects and interim assignments for agencies, brands and publishers, incl: TBWA, DDB Amsterdam, Ogilvy Social.Lab, Dentsu Creative Amsterdam, N=5, HERC, Cheil, Code d’Azur, Media.Monks, J. Walter Thompson, ACHTUNG! mcgarrybowen, HAVAS Lemz, INDIE, SanomaSBS, Isobar, TheFamily, LemonScentedTea, DPG Media, Greenberry, LBi Lost Boys, Fitzroy, ThoseWhoCan, Kaliber, Blossom, LikeFriends, XXS, Jimmy Nelson, The Gardeners, Happiness Brussels e.o.

Resulting in effective and award winning (international) cross-media campaigns and marketing solutions for: Kruidvat, Porsche, KPN, Aidsfonds, ABN AMRO, Independer, Trekpleister, Marktplaats.nl / Tweedehands.be, Hans Anders, ING, Opel, Ziggo, Zilveren Kruis, Royal Auping, Vodafone, Philips, KLM Royal Dutch Airlines, NN Group (Nationale-Nederlanden and Movir), HEMA, Royal Lottery (State Lottery, TOTO Sport Betting and Krasloten), Jacobs Douwe Egberts, Volkswagen, Adyen, Hallmark, The Dutch Chamber of Commerce (KVK), Dutch Red Cross (Het Rode Kruis), Adobe e.o.